East Africa Digital Marketing Summit & Show

Digital for effective marketing communication

50 Exhibitors. 8 session. 1000 Decision Makers.

9th-10th April 2015, KICC Nairobi, Kenya.

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An Event You Can't MISS!!!

The East Africa Digital Marketing Summit & Show is an annual event designed to bring together key players in the digital marketing space from the East African region and beyond. The event combines the power of a summit facilitated by industry leaders, focusing on the latest global trends simultaneously providing a platform to showcase the latest digital technology. Digital Fair is designed to bring together different providers of digital products and services under one roof to showcase what they are offering to marketers. The exhibitors will showcase the latest digital trends and engage marketers from different organizations. The inaugural Fair was held in March 2014, at the Sarit Centre Exhibition Hall in Nairobi and attracted approximately 1000 visitors and 25 exhibitors. The second edition will focus on exhibiting digital marketing, media and communication solutions. It will be held from the 9th-10th of April 2015 at the Kenyatta International Conference Centre (KICC), Nairobi, Kenya.The theme for this year’s event is “Digital for effective marketing communication”

The Summit

Topic

Description

Date

Time

Digital Marketing trends

Content generation and distribution.

Paid media strategy.

Digital Platforms.

The digital ecosystem.

The future of Online Marketing.

9th April 2015

 

 

8:30am - 10:00Am

The Digital Landscape

Most effective approach, Paid Campaign Performance Measurement.

9th April 2015

11:00am - 12:30Pm

Effective Digital Communication

Adapting digital channels in the overall communication strategy.

Reputation Management.

Mobilization.

9th April 2015

2:00Pm - 3:30Pm

 

Emerging Mobile Technologies and Trends

The Numbers.

Channel opportunities.

Effective strategies.

9th April 2015

4:00Pm - 5:30Pm

Digital Campaigns: Value for money

Results oriented Campaign strategy.

ROI on Paid Media.

Endorsement and social influencers.

10th April 2015

8:30Am - 10:00Am

Cyber Security and Data Management

Online security threats.

Security Measure.

Importance of data Mining and management.


10th April 2015

11:00Am - 12:30Pm

Digital marketing innovation



Tomorrow's Gadgets Today! New Marketing Solutions.



10th April 2015

2:00Pm - 2:30Pm

How to measure the ROI of Digital: Measurement & Analytics tools


Management and measurement tools.

Analytics and reporting.

Interpretation for effectiveness.

10th April 2015

4:00Pm - 5:30Pm

Speakers

East Africa Digital Marketing Summit & Show Amazing 2015 Speakers

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Register Now For The Summit

Summit Packages

Description

Price

Standard Ticket Summit

One Ticket that will allow one person to the Summit.

Attend summit for two days.

Digital Platforms.

The digital ecosystem.

The future of Online Marketing.

Ticket cost is Kshs 18,000 or USD 200

 

 

Summit Ticket

One Ticket that will allow one person to the Summit.

Attend summit for one day.

Digital Platforms.

The digital ecosystem.

The future of Online Marketing.

Ticket cost is Kshs 9,000 or USD 100

 

 

Summit Ticket for half A day

One Ticket that will allow one person to the Summit.

Attend summit for half a day.

Digital Platforms.

The digital ecosystem.

The future of Online Marketing.

Ticket cost is Kshs 50 or USD 4,500

 

 

Nuclear team package

Get five tickets to the summit.

Attend summit for two days.

Receive 5 % discount per person.

Pay Ksh 85,500 or USD 950


Extended team Package

Get 10 tickets to the Summit.

Attend summit for 2 days.

Receive 10% discount per person.

Pay Ksh 162,000 or USD 1,80


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Exhibitors

Benefits of Exhibiting

Exhibition packages

Visitors

Benefits of Visitors

Book Your Expo Stands Now

Exhibition packages

Description

Price

Standard Exhibition Package

Get a 3*2 Exhibition booth with power source.

Exhibit for 2 days.

Staff Members to get 2 exhibitor badges.

Get a table and two chairs.

Exhibitor name to appear on the website for one year.

Get a ticket to the summit for two days.

Ksh 80,000

Premium Exhibition package

Get a 6*3 exhibition booth and power source.

Exhibit for 2 days.

Get 2 table and three chairs.

Display of logo on a large digital signage at the venue.

Get two tickets to the summit for two days.

One blog to appear on the website.

Ksh 140,000

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Register For FREE!!

Latest News

Freshly baked news

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JOB OPPORTUNITY

December 23, 2014

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Content Developer

December 16, 2014

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Digital Fair 2015 Announced

December 16, 2014

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Business Executives-Events

December 16, 2014

Summit Program Day 1 – 9th April, 2015

Time Topic Speaker What to Expect
8.30 - 9.00AM Registration and viewing of exhibition stands    
9.00 – 9.10AM Welcome and Introductions MC & Martin Muli  
9:10 - 9:30AM

Summit Official Opening Address

The Future of Digital Innovation in Kenya

Dennis Itumbi – Office of the President, Director of Digital Communication

 

• How the Government is harnessing digital innovation to enhance local entrepreneurship and county development.
9:30 - 10:30AM

Digital Marketing in Today’s Economy

The Why, The How and The Trends for 2015 that every entrepreneur, Corporate Organization and County should know

Dennis Itumbi – Office of the President, Director of Digital Communication

 

Waithera Nganga - Marketing Society of Kenya, CEO

• The digital ecosystem - What is the landscape and digital platforms do we have at our disposal.
• How to use digital marketing for business development
• Effective digital marketing communication for county development
• Why use digital marketing and what are its benefits?
• Most effective approach, Paid Campaign Performance Measurement
10.30 – 10.45PM Q&A Session MC  
10.45 – 11.00AM Tea Break and viewing of exhibition stands    
11.00 – 11.45AM

Content is King and Data is Queen

 

How to generate content and use data to grow your campaign

Kennedy Kachwanya - BAKE, Chairman
David Ohito – Standard Digital, Digital Editor

Peng Chen - Easy Taxi Managing Director

• What is content? How to generate it and keep it current?
• The power of content and how it ensures visits, engagement
• Content and new business opportunities the linkage
• How to use data to grow impact of your campaign
11.45 – 12.00PM Q&A Session MC  
12:00 - 1.00PM

Making “Cents” of E – Commerce – Demystifying the opportunities in today’s business environment

Peter Ndiangui – OLX, Country Director

 

Parinaz Firozi Managing Director, Jumia Kenya

• How to harness online platforms to grow your business
• Putting the E in E-Commerce
• The future of Online Marketing
• Generating quality leads and closing the deal
1.00 – 2.00PM Lunch and viewing of exhibition stands    
2:00PM - 3:00PM
3.00 – 3.30PM Q&A Session MC  
3.30 – onwards Close of Day One Session and Networking    

Summit Program Day 2 – 10th April, 2015

Time Topic Speaker What to Expect
8.30 - 9.00AM Registration and viewing of exhibition stands      
9.00 – 9.10AM Welcome and recap of Day One MC & Martin Muli    
9.10 – 10.00AM

Creating an Effective Digital Strategy

Asif Khan – Head of Social Media/Community Management, Squad Digital

Marvin Tumbo –

Martin Kiarie – Co-Founder/ Head of Digital Strategy Bean Interactive & Co-Founder, Bean Interactive

 

Panel Discussion

• How to create a winning strategy for ROI
• Adopting digital channels in the overall communication strategy

10:00 – 10.30AM Tea Break and viewing of exhibition stands      
  Digital Marketing Innovation - Tomorrows Marketing Solutions Today

 

Rita Oyier – Managing Director, Monar Strategic Ltd
Presentation • “Numbers Marketing – real time mapping, tracking against deliverables”
10:30 - 11:30AM

Digital Marketing Innovation - Tomorrows Marketing Solutions Today -

Rita Oyier – Managing Director, Monar Strategic Ltd

Arnaud Foubert -Managing Director, Hellofood Kenya

Panel Discussion • Future predications strategies.
11.30 – 12.30AM

Cyber and Data Security

William Makatiani

Presentation

• Online security threats.
• Security Measure.

12.30 – 1.15PM

The Power Of Mobile in Today’s Economy

Emerging Mobile Technologies and Trends

Alastair Curtis - Consultant at Morgan Stanley, Uber

Nikolai Barnwell – Director, 88MPH

Estelle's Pof - Managing Director, Jovago East & South Africa

 

Panel Discussion

• Emerging Mobile Technologies and Trends

• What is mobile marketing and how can it help your marketing team?

1.15 – 1.20PM

Vote of Thanks and Close of Day Two

 

1.20 – 2.00PM Close of Day One Session and Networking      
Sponsor The Event

Media Sponsor

Media Sponsor

Our Participants

Map

The key locations of Our Event

Valley Arcade
KICC Nairobi, Kenya.

2014 Highlights

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2014 Highlights

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Get in Touch

Contact :+254 732 390 090 /+254 715 510 797